Rob Shavell has been working on protecting the online security and digital footprint of individuals and businesses for more than 10 years. He is the founder of Abine & DeleteMe (joindeleteme.com) which seek to prevent data brokers from selling your information.

  • Entrepreneurs want to solve a big problem.
  • For the typical person, what we find isn’t useful information.
  • Blatant exposure of person’s information.
  • We don’t realize that we are giving the resale permission.
  • Technology gets better faster and cheaper.
  • Remove 2400 specific pieces of information
  • The strange things in the information that is out there.
  • Remove yourself from brokers
  • 2 factor authentication set up.
  • Ad/Tracker blocker
  • Algorithms as it relates to location, genetic and facial recognition
  • Signing up without giving companies all your real information.
  • Technology just gets better, faster, cheaper.
  • The Transparent Society by David Brin
  • How algorithms are preventing people from achieving their potential?

Thanks to our mission partner:

Buoyancy Digital is proud to be the inaugural Mission Partner for the Cybertraps Podcast series. A digital advertising consultancy with an ethos, Buoyancy was founded by Scott Rabinowitz, who has been in digital media since 1997 and has overseen $300 million in youth safety compliant ad buys across all digital platforms. For IAB, Google and Bing accredited brand and audience safe advertising sales solutions, media buying and organizational training for media publishers, let’s chat.


Check out this episode!


Dr. Chad Dumas Twitter is an educational consultant, international presenter and award-winning researcher whose primary focus is collaborating to develop capacity for continuous improvement. Having been a successful teacher, principal, central office administrator, professional developer and consultant in a variety of school districts, he brings his passion, expertise, and skills to his writing and speaking as he engages participants in meaningful and practical learning. In his new book, Let’s Put the C in PLC: A Practical Guide for School Leaders, Chad offers readers and audiences educational research, engaging stories, hands-on tools, and useful knowledge and skills they can implement immediately.
The results of Chad’s work speak for themselves. One district was identified as “Persistently Lowest Achieving” upon his arrival, and within a few years — by applying the principles of his book — multiple schools were recognized as National PLC Models for improving student learning. Chad has served on and led accreditation visits for Cognia around the United States and world, presented nationally and internationally, collaborated with school boards, intermediate service agencies, state departments of education, and professional associations, and trained as an agency trainer for Adaptive Schools.

  • What is a PLC and how do we know if we are in a PLC?
  • Where we are all taking collective responsibility for student learning.
  • PLC is not a time.
  • PLC is a community.
  • 10 Elements of principal knowledge. 
* Why is it important for school leaders to create a collaborative environment for their staff?
* What are some of the biggest challenges to creating this culture? What are some ways that you’ve seen to overcome these?
* Relationships - cognitive conflict effectively. Day to day practice
  • Affective conflict is not good.
  • Pausing, paraphrasing, posing questions 3+1 - in an environment of being in rapport with each other.
  • Rapport is a physical expression of being in a relationship with someone. 
* Quick wins early on - Leadership team
  • Implementation science - if you do not have the team to lead the work, you may have 14–15% implementation.
  • Make sure you’re talking with your staff about how organize for the team meeting.
  • Make sure that teams are being effective during that time.
  • What makes an effective team: not content, not how much they like each other. 1. Ability of members to read nonverbal cues from each other. 2. Equity of turn taking.
  • How to be a transformative principal? How can I be most effective during the summer. Figure out a way to get your email under control.

New Episode of @TrnFrmPrincipal


Dr. Kirk Wheeler has been the STS Head of School since July 2005 and has been in education for thirty years. Previously, he served as the Preschool – 12 Curriculum Coordinator and Lower School Principal at the American School of Rio de Janeiro, a classroom teacher at Vail Mountain School, and supervisor for the summer mountain program for the Town of Vail. His teaching experience includes physical education, Spanish, first through fourth grades, and middle school language arts. His leadership philosophy is embodied in the phrase, “Educational Leadership through Partnership.“ Dr. Wheeler believes that two elements define 21st century schools: relationships and ”edgework."

Dr. Wheeler is a former member of the Board of Governors for the Northwest Association of Independent Schools (NWAIS) and founding member of the Rubicon Educational Foundation Board of Directors. He currently serves on the Accreditation Committee for NWAIS and the CustomED Board of Directors. Dr. Wheeler holds a Doctorate in Education, with an emphasis in Policy and Administration, Master of Arts, with an emphasis in international education, and Bachelor of Arts, with an emphasis in Elementary Education.

As a recipient of the Klingenstein Fellowship for School Heads, Dr. Wheeler has continued to pursue his passion for developing schools and brings together emerging schools of thought, collaborative experiences, and a sense of history to create powerful partnerships for 21st century education. He is proud to have the opportunity to collaborate with an exceptional leadership and teaching team at STS, which has resulted in the School being recognized as being one of 33 Microsoft Showcase Schools worldwide, LEED Gold certification, and WA Green School status.

  • St. Thomas School founded in 1951, preschool through 8th grade
  • How to have spiritual growth even though they are not affiliated to a church anymore.
  • Our role is to affirm families’ values and beliefs.
  • Edge work
  • Comfort Zone
  • Growth Zone
  • Edge is between comfort and growth zone
  • Professional experiences related to edge work.
  • Pandemic has really helped us all experience
  • Need others, need relationships.
  • Celebrate corporations that fail fast and fail forward.
  • We want kids to take risks, but we forget they are watching us.
  • Being vulnerable and transparent about the fear that I’m experiencing
  • How to implement edge work in your school?
  • Structures that reward risk taking.
  • Look for alignment in what you’re. assessments look like and what you want kids to learn.
  • Naming it and calling it out.
  • Give students leadership opportunities.
  • How to be a transformative principal? 5 year journal.
  • 5 lines to reflect on your day - year over year

Sponsors

InControl SEL for Middle School

In Control created an effortless social and emotional, character development video curriculum for your students that’s ZERO-TEACHER-PREP AND it’s so cool looking- it feels like a Youtube or Netflix Series- and that’s purposeful, they meet students right where they’re at.

The videos are 5-6 minutes, kids love them, teachers love them, and you will too. There’s no guesswork in the program because there’s a 21-video progression for each grade level.

They’ve thought of everything-- because it’s a group of award winning counselors, teachers, and principals that came up with this thing. It’ll help you save tons of time and headaches.

Take it from me, it’s time to check that social-emotional learning box, the empty one that’s been keeping you up at night--and it’s time to do it in a meaningful, measurable, magnetic way.

If you go to www.InControlSEL.com/jethro you can check out some of the videos and even receive 20% off if you pre-order for next school year

John Catt

Today’s Transformative Principal sponsor, John Catt Educational, amplifies world-class voices on timeless topics, with a list of authors recognized globally for their fresh perspectives and proven strategies to drive success in modern schools and classrooms.

John Catt’s mission is to support high-quality teaching and learning by ensuring every educator has access to professional development materials that are research-based, practical, and focused on the key topics proven essential in today’s and tomorrow’s schools.

Learn more about professional development publications that are easy to implement for your entire faculty, and are both quickly digestible and rigorous, by visiting https://us.johncattbookshop.com/. Learn more about some of the newest titles: - The Coach’s Guide to Teaching by Doug Lemov

John Catt is also proud publisher of the new book from Transformative Principal host Jethro Jones: SchoolX: How principals can design a transformative school experience for students, teachers, parents – and themselves Visit this page to learn more about bulk orders and how to bring John Catt’s research-based materials to your school: https://us.johncattbookshop.com/pages/agents-and-distributors


New Episode of @TrnFrmPrincipal


Robert E. Quinn has spent the last 40 years doing research, publishing, teaching, consulting, and speaking to more than half of the Fortune 500.

He is the Margaret Elliot Tracy Professor Emeritus at the University of Michigan, Ross School of Business.  His research and writing focuses on purpose, leadership, culture and change.
He is one of the leaders in the field of Positive Organizational Scholarship and a cofounder of the Center for Positive Organizations at the University of Michigan.
He has published 18 books.  His book, Deep Change is a long-term best seller and has been used across the planet. His book, The Best Teacher in You won the Ben Franklin Award designating it the best book in education. His latest book is The Positive Organization: Breaking Free of Conventional Cultures, Constraints and Beliefs. His next book will be The Economics of Higher Purpose: Eight Counter Intuitive Steps for Creating a Purpose Driven Organization. He is particularly known for his work on the competing values framework which has been used by thousands of organizations.  His paper, Moments of Greatness: Entering the Fundamental State of Leadership, was selected by the Harvard Business Review as one of the ten Must Reads On Managing Yourself.

  • Deep change is needed. Otherwise it is a slow death.
  • “Knowledge is the ungrateful child of learning.”
  • We go to great lengths to deny the need for change.
  • Positive organization scholarship.
  • The problem with thinking “I am powerless to try to change our system“
  • We have evidence all around us that what we are thinking is wrong.
  • If one teacher is doing it, that means it’s possible.
  • The question is “What’s real?”
  • The principal’s reference point is the middle of the curve.
  • The way you change things is you begin to learn from excellence.
  • We are looking for meaningful life, but something blocks us, that’s fear.
  • Principals believe that their most valued contribution is to prevent conflict.
  • Leadership is about creating conflict. Turn it into transformative cooperation.
  • Realization of potential.
  • Great teachers vs. good teachers.
  • 4 variables: idealized influence, individualized concern, inspirational motivation, intellectual stimulation (using inquiry to stimulate change)!
  • Love of learning transcends other challenges.
  • People not marching to the drum of convention.
  • We are all subject to the slow death.
  • What result do I want to create?
  • You’ve linked your identity
  • Create the future that doesn’t yet exist.
  • Each failure is a step to find out your potential.
  • Purpose driven Life.
  • The moment you commit to a purpose, you moralized your life.
  • When you find out who you are, you find your true character.
  • Your best self begins to emerge.
  • Fail, fail, fail, then succeed.
  • You develop transformative power.
  • If you want to be a really good teacher…
  • No matter what they say or do, every student wants to learn, every students wants to succeed.
  • When you break that code, everything changes.
  • Animate a community - put together things they want, nurture them, and then you can take it to the next level.
  • Henry Gradillas
  • How to be a transformative principal? Sit down, and ask, what result do I want to create? Why am I on the earth? What’s my purpose in life? When I die how will the planet be different because I’m here. Am I internally connected? Am I other focused? Am I externally open?

Sponsors

InControl SEL for Middle School

In Control created an effortless social and emotional, character development video curriculum for your students that’s ZERO-TEACHER-PREP AND it’s so cool looking- it feels like a Youtube or Netflix Series- and that’s purposeful, they meet students right where they’re at.

The videos are 5-6 minutes, kids love them, teachers love them, and you will too. There’s no guesswork in the program because there’s a 21-video progression for each grade level.

They’ve thought of everything-- because it’s a group of award winning counselors, teachers, and principals that came up with this thing. It’ll help you save tons of time and headaches.

Take it from me, it’s time to check that social-emotional learning box, the empty one that’s been keeping you up at night--and it’s time to do it in a meaningful, measurable, magnetic way.

If you go to www.InControlSEL.com/jethro you can check out some of the videos and even receive 20% off if you pre-order for next school year

John Catt

Today’s Transformative Principal sponsor, John Catt Educational, amplifies world-class voices on timeless topics, with a list of authors recognized globally for their fresh perspectives and proven strategies to drive success in modern schools and classrooms.

John Catt’s mission is to support high-quality teaching and learning by ensuring every educator has access to professional development materials that are research-based, practical, and focused on the key topics proven essential in today’s and tomorrow’s schools.

Learn more about professional development publications that are easy to implement for your entire faculty, and are both quickly digestible and rigorous, by visiting https://us.johncattbookshop.com/. Learn more about some of the newest titles: - The Coach’s Guide to Teaching by Doug Lemov

John Catt is also proud publisher of the new book from Transformative Principal host Jethro Jones: SchoolX: How principals can design a transformative school experience for students, teachers, parents – and themselves Visit this page to learn more about bulk orders and how to bring John Catt’s research-based materials to your school: https://us.johncattbookshop.com/pages/agents-and-distributors


New Episode of @TrnFrmPrincipal


Scott C. Tennant is a Senior Program Strategist with Risk Program Administrators and the Deputy Executive Director of the School Pool for Excess Liability Limits Joint Insurance Fund commonly referred to as SPELL by its 83 school district members.  Scott has been in the  insurance and risk management field for 33 years, beginning as a retail broker focused on public agencies and migrating to public entity pool management in 1989.  Scott is passionate about helping pools support their member public agency member/owners manage and mitigate risk to ensure a safe environment and to drive their total cost of risk down.  In addition to these roles, Scott is a member of the National Council for the Advancement of Educator Ethics, a subcommittee of NASDTEC, a member of the Legislative Committee of the the New Jersey Self Insured Association, a founding member of PRIMA-NJ and active with AGRIP, PRIMA and NJASBO.

  • Public Enterprise was too risky, so insurance companies made it more expensive.
  • Not dealing with it because they weren’t getting a lot of claims.
  • Cyber’s going to be like a giant snowstorm.
  • Cyber liability policies are not making any money for insurance companies.
  • It’s not easy to setting up effective preventative measures.
  • More understanding and a better consensus of thought.
  • Sexual Abuse & Molestation claims
  • If it’s not a thoughtful discussion, then it is accusatory.

Check out this episode!


Dr. Stacey Gonzales is the director of curriculum and instruction at Consolidated High School District 230 in Illinois.

  • Virtual Career day - This is an opportunity to connect kids
  • For them it is a straight line. K–12 is a straight line.
  • How to bring experiential learning into the classroom?
  • Be intentional to support social and emotional supports.
  • Radical Candor
  • Can’t grow without some friction.
  • Everything takes 3–4 times as long.
  • Guiding coalition - find your people who have the passion and vision.
  • Don’t be afraid of the bureaucracy and politics.
  • How to be a transformative principal? Be visible. Teachers need permission.

Sponsors

InControl SEL for Middle School

In Control created an effortless social and emotional, character development video curriculum for your students that’s ZERO-TEACHER-PREP AND it’s so cool looking- it feels like a Youtube or Netflix Series- and that’s purposeful, they meet students right where they’re at.

The videos are 5-6 minutes, kids love them, teachers love them, and you will too. There’s no guesswork in the program because there’s a 21-video progression for each grade level.

They’ve thought of everything-- because it’s a group of award winning counselors, teachers, and principals that came up with this thing. It’ll help you save tons of time and headaches.

Take it from me, it’s time to check that social-emotional learning box, the empty one that’s been keeping you up at night--and it’s time to do it in a meaningful, measurable, magnetic way.

If you go to www.InControlSEL.com/jethro you can check out some of the videos and even receive 20% off if you pre-order for next school year

John Catt

Today’s Transformative Principal sponsor, John Catt Educational, amplifies world-class voices on timeless topics, with a list of authors recognized globally for their fresh perspectives and proven strategies to drive success in modern schools and classrooms.

John Catt’s mission is to support high-quality teaching and learning by ensuring every educator has access to professional development materials that are research-based, practical, and focused on the key topics proven essential in today’s and tomorrow’s schools.

Learn more about professional development publications that are easy to implement for your entire faculty, and are both quickly digestible and rigorous, by visiting https://us.johncattbookshop.com/. Learn more about some of the newest titles: - The Coach’s Guide to Teaching by Doug Lemov

John Catt is also proud publisher of the new book from Transformative Principal host Jethro Jones: SchoolX: How principals can design a transformative school experience for students, teachers, parents – and themselves Visit this page to learn more about bulk orders and how to bring John Catt’s research-based materials to your school: https://us.johncattbookshop.com/pages/agents-and-distributors


New Episode of @TrnFrmPrincipal

Malvertising with Louis-David Mangin Cybertraps 52


Louis-David Mangin is the CEO of Confiant, Inc. Confiant is the first company to launch a malvertising product that captured harmful ads in real time, protecting users from forceful redirects and phishing scams (like the very recent Elon Musk bitcoin fiasco). Confiant also just launched the first-ever Privacy Compliance Product to ensure consent matches with GDPR and CCPA and similar evolving regulations (Confiant has a very robust research arm on the pulse of emerging regulatory).

  • What you can do is know what to do with an idea!
  • Infected and broken ads were a problem.
  • How infected ads work.
  • Ads were running in Flash.
  • Industry debt - infrastructure debt that the advertising industry has.
  • 3 types of software - software written by engineer, advertising tech, security tech.
  • In Ad industry 15% of video ads don’t work right off the bat.
  • The good news is that the industry is paying attention.
  • Pay attention to the ads that show up. Tell the site that you don’t like the ads.
  • Look at whether the site cares about advertising standards.
  • Consent is a currency.
  • Browser fingerprinting is barely legal and cannot be consented to.
  • What does consent mean?
  • Never Split The Difference by Chris Voss - A fake Yes is the easiest thing to get to.
  • In order to be held accountable, you have to know the what are we being held accountable for
  • Malicious clickbait ads are technically cloaked to load as the “correct ad” unless that person matches their target profile.
  • The Cybersecurity 202: The Biden administration rolls out a 100-day plan to improve electric grid cybersecurity
  • Tag Barnakle: The Malvertiser That Hacks Revive Ad Servers, Redirects Victims To Malware
  • Link to the most recent Malvertising and Ad Quality Index

Thanks to our mission partner:

Buoyancy Digital is proud to be the inaugural Mission Partner for the Cybertraps Podcast series. A digital advertising consultancy with an ethos, Buoyancy was founded by Scott Rabinowitz, who has been in digital media since 1997 and has overseen $300 million in youth safety compliant ad buys across all digital platforms. For IAB, Google and Bing accredited brand and audience safe advertising sales solutions, media buying and organizational training for media publishers, let’s chat.


Check out this episode!